FSG can immortalise Liverpool but need help from unlikely source

This is the latest edition of our “What’s Next” series: After wrapping up the club’s first title in 30-years, what comes next for Jürgen Klopp, FSG and Liverpool? In this series, we look at the tactical innovations, stylistic shifts, commercial deals and cultural changes that we could see as the club enters a new era as Champions. Where do you go once you’ve reached the mountain top?

The rest of the “What’s Next” collection:  FSG’s history with the Boston Red Sox  and what clues it might provide for how they keep Liverpool at the summit / A stylistic shift that could see a significant change to  Alisson Becker’s future role  / the  evolution of Pep Lijnders  and what the club may look for post-Klopp / the  trajectories of Neco Williams and Curtis Jones  and where they fit within the teams development / Could the 4-2-2-2 ‘box’ formation be the ideal next step in Liverpool’s tactical evolution?

Next we ask: How to FSG immortalise themselves at Liverpool off the pitch, with help from an unlikely source?


Fenway Sports Group have been accused of many things at Liverpool. Even on the cusp of delivering the Premier League trophy to Anfield, you can get in depth, up to date tweets under the hash tag #FSGout from supposed “life long Reds” . Yet despite the continued vitriol, one thing the Boston owners can’t be accused of is learning from mistakes, no matter how many times they frustratingly make them.

Whether they’re their mistakes or not is also a question of debate. Ultimately, the sword of judgement falls on them and rightly so. It’s their name above the door, after all. From ticket pricing to furlough schemes, John W. Henry has had to learn the hard way. But learn he must, and persevere he has in order to bring Liverpool to its summit under Jürgen Klopp. Now, in the most testing of times, they must collectively find a way to maintain that success.

Liverpool is now a club which relies on people. A nagging problem, then, in a health pandemic. But the manager has created an ethos of togetherness stretches way beyond Anfield on a matchday. The club has improved its community relations and responsibility massively in recent years. Once described as a bad neighbour from long-standing residents, there has been a conscious effort from all to integrate this globally successful enterprise into root level, life improvement causes throughout the community and city.

Homebaked in Anfield has become a pillar for the community.

Peter Moore deserves credit for this. His foundation has helped initiate community projects throughout the area. There has also been a sense of independence around Anfield, too. Businesses such as the now fabled Homebaked have thrived in making themselves a place for the community to enjoy, as well as the many thousands usually passing through.

All of this is important for Liverpool, not least because Anfield is the place they’ve decided will remain home…

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