Examining Potential UEFA Euro 2028 Hosts – Last Word on Football


This picture shows the UEFA logo at the organization’s headquarters in Nyon on Febraury 28, 2020. (Photo by Fabrice COFFRINI / AFP) (Photo by FABRICE COFFRINI/AFP via Getty Images)

UEFA Euro 2028 may seem like ages away, but the bidding process is right around the corner (if you consider the second quarter of 2022 to be ‘around the corner’). Quite a few federations have already confirmed plans to bid and they will be examined in this article. Starting with confirmed bids and then moving on to potential ones. Examining potential UEFA Euro 2028 hosts can hopefully provide an idea of the most probable candidates. 

Examining Potential UEFA Euro 2028 Hosts

Greece-Bulgaria-Serbia-Romania Bid Unlikely to Win 

This bid was confirmed in 2019 and will be the second-ever four-nation bid to host the Euros. Four Nordic countries made a bid for the 2008 edition. An international major tournament hosted by four nations is unprecedented. Even the 2026 FIFA World Cup, with its massive 48 participating teams, is “only” hosted by three nations. So, seeing a Euro be hosted by four nations seems bizarre, particularly when you take into account that UEFA has not announced plans to expand the number of participating teams from 24. 

This raises a few questions. Would Greece, Bulgaria, Serbia, and Romania all qualify automatically? Because that would be quite unfair. Does UEFA have unannounced plans to expand the number of teams at Euro 2028? To how many, if so?

Their respective GDP’s being among the lowest in Europe certainly doesn’t help their case either, especially when you compare their bids to competitors.

Turkey’s Sixth Attempt in a Row

This bid was confirmed on 15 August 2019. The Turkish Football Federation has made bids for five consecutive Euros if you include their bid for the pan-European tournament in 2021, originally scheduled to be played in 2020. They lost every time, their latest being against Germany who was awarded hosting rights for Euro 2024 at their expense.  

Out of their five bids, Turkey made it to the top two twice, for Euro 2016 and 2024 respectively. France beat their bid with a narrow margin of five votes in the first round and by a single vote in the second and final round. Germany’s bid reigned supreme, obtaining 12 votes compared to Turkey’s measly four. 

Italy Held Back by Outdated Stadiums 

Giovanni Malago, president of the Italian National Olympic Committee, has said he views the prospect of hosting Euro 2028 as an important opportunity for Italy. They certainly have the pedigree, having hosted two previous Euros, in 1968 and 1980 respectively. Not to mention the 1990 World Cup.

That could arguably be to their detriment since UEFA prefer to differentiate hosts, meaning a country that has hosted a competition previously is less likely to be awarded hosting rights again. 

Another aspect that holds Italy back is their outdated stadiums. Thirty years after the 1990 World Cup, many…



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