Burger King apologises for unlimited Whopper offer for women who get pregnant from Russia World Cup stars
- Burger King says it’s sorry for offering lifetime supply of Whoppers to women
- The offer only counted if they became pregnant by a Russian World Cup star
- Critics assailed the offer, announced by Russian arm, as sexist and demeaning
Burger King says it’s sorry for offering a lifetime supply of Whopper burgers to Russian women who get pregnant from World Cup players.
Critics assailed the offer, announced on Russian social media, as sexist and demeaning.
The announcement was removed Tuesday from Burger King’s social media accounts but is still circulating among Russian social network users.
Burger King has issued an apology after its offensive offer of free Whoppers to women
It promised a reward to women who get ‘the best football genes’ and ‘ensure the success of the Russian team for generations to come.’
The fast food company posted a Russian-language statement on local network VKontakte saying ‘we offer apologies for the announcement we made. It was too offensive.’ The company didn’t respond to requests for comment.
Ads in Russia often play on sexist stereotypes, notably ads around sports events like the World Cup. Women’s rights activists have been increasingly speaking out against them.
The post as it allegedly appeared on the Burger King Russia Facebook page on Tuesday