Community Shield prize money: How much can Liverpool and Arsenal earn?

On Aug 26, 2020

This year’s Community Shield pits Premier League champions Liverpool against FA Cup winners Arsenal. Under Jurgen Klopp, the Reds won their first top-flight title for 30 years. Mikel Arteta, meanwhile, won his first trophy as manager by guiding the Gunners’ to their 14th FA Cup crown.

The traditional curtain-raiser of the new season will take place at Wembley Stadium behind closed doors.

Liverpool lost out to Manchester City on penalties in last year’s Community Shield.

But before that game, Klopp expressed his surprise that the match isn’t taken more seriously.

“It’s a final. This is the first time that I realised nobody sees it like that to be honest. A ‘curtain-raiser’ is unbelievable,” he said.

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“We think constantly about the game and how we can prepare for it and then everyone thinks, ‘Oh, do they really play?’

“That’s not too cool, but it’s how it is. I don’t know exactly why people play this competition if it means nothing. Why don’t we cancel it then?

“In Germany, I won it five times, but nobody mentions it. We played every year. The Super Cup, you win it, nobody cares, you lose it and some care.”

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Community Shield prize money

Figures for the 2020 showpiece have not yet been released.

For last year’s match, the Manchester Evening News reported each side received £1.25million.

McDonalds, who sponsor the event, reportedly pay £1m of the overall fund.

The other part of the fund is generated through the likes of ticket sales, merchandise and TV deals.

However, this will likely be affected by the absence of fans this year.

Unlike other competitions, the main focus of the Community Shield is to raise money for charity and teams in the lower leagues of British football.

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A spokesperson for thepools.com said: “The FA Cup champions meet the Premier League in English football’s curtain raiser just 28 days after the domestic cup final.

“Arsenal and Liverpool will both be feeling like they have nowhere near the same level of preparation, if any, as they go again at an empty Wembley Stadium.